Revenue engines, AI-built websites, internal apps, and agents wired into the stack you already run. Strategy, build, and run from one operator team, founder-led to enterprise. On one number, in your forecast.
One thing at the centre. Three services around it.
Everything ships from the same operators, in your stack, on one number. No handovers between vendors.
The main event · Agentic revenue automation
The five-phase engine, across the whole bowtie
Foundation to agentic, acquisition to advocacy. Agents that capture, qualify, nurture, onboard and expand, with your team on the loop and caps on the spend. First wins live by week four.
CRM chat, campaign planners, dashboards. Replaces the 40-tab spreadsheet.
And · Website & brand
Live in days
Sites and brands with a pulse. This site is one of them.
And · Growth
Marketing that compounds
Authority, demand and lifecycle, run as agency or fractional CMO.
Done with real companies · numbers from real engagements
+5–10ppMQL to SQL conversion uplift engineered for a global education groupLive client engagement
<60sFirst response to every inbound enquiry. The median B2B team takes 42 hours; only 23% reply inside five minutesInbound agent live by week 4 · benchmark: 2026 speed-to-lead study, 250k+ leads
£40–80Cost per booked meeting, against £150+ for a human SDR motionOutbound engine, modelled at full scale
Month 2Engagements designed to self-fund in time recovered, before pipeline liftStandard commercial design
Want numbers like these with your name on them?Thirty minutes. Written diagnosis. Yours either way.
Strategy first, plumbing second. Brand, positioning, CRM truth, instrumentation. The unglamorous quarter that makes every later phase cheaper.
02
Signal
Intent, behaviour and product signals wired into the CRM. You see who is in market and why, and nothing gets lost on the way to a human.
03
Orchestration
What happens on a signal, in what order, by whom. Marketing, sales and success run as one sequence, and every step gets logged.
04
Scale
Each completed cycle makes the next one cheaper, faster and better. Repeatability and enablement, so the engine compounds instead of resetting.
05
Agentic
Agents work overnight on rails you designed. Caps, alerts and audit trails before autonomy.
The story we walk into, almost every time
Seven tools. Four versions of the truth. Nobody trusts the number.
A real engagement: the audit found four lead-scoring systems running at once, nearly a thousand custom CRM fields, and the score sales relied on sitting at zero for 45% of contacts. Smart team. Serious business. No engine.
Before · efforts
Seven tools, none of them talking
Four scoring systems, each telling a different story
Reporting rebuilt by hand every month, defended by nobody
Every team spending its best hours on admin between the actual work
After · an engine
One engine, one source of truth, in the stack they already owned
Scoring a human can read and explain in one sentence
Numbers that go to the board without a caveat slide
Each team back on the work only they can do. The engine does the rest
Your version of this story starts with the diagnosis.We tell you where your engine is, what is missing, and what compounds first.
A real conversation, a written diagnosis, a phased plan, then we build and run it with you. The diagnosis is yours, whether we work together or not.
01
Listen
Thirty-minute call. We hear the business, the team, the customer, the stuck.
02
Diagnose
A written Revenue Engine Diagnosis. Where the engine is, what is missing, what compounds first.
03
Design
A phased build plan: foundation to agentic. Cost, timing, sequence.
04
Build and run
We build the engine and run it with you. One team. On one number. In the work.
Products · built in-house
We run our own software on the same engine.
Orbitable
52 agents, one platform
The go-to-market command centre. A full team in software, people still steering.
ProofPin
Creative review, pinned
Comments on the work itself. Reviewers never sign up. Sign-off gets faster.
Sparked.fm
Podcast matching
The right conversation without the cold outreach. Coming soon.
“We are living through the most extraordinary moment in software history. The tools to build something real have never been more accessible. The only question is whether you move.”
The Sparked Group · Products · ProofPin.app · Live
Make feedback effortless.
Upload the work, share one link, and your client pins comments exactly where they belong. No sign-ups for reviewers, no forty-reply email chains. Clear feedback, clean sign-off.
The Sparked Group · Products · Sparked.fm · Coming soon
Every great story deserves a stage.
Sparked matches podcast hosts with the guests their audience actually needs, and experts with the shows built for them. Smart matching on context, expertise and conversation fit. No cold outreach.
The Sparked Group · Products · Orbitable.ai · Live
Strategy to pipeline, automated.
Orbitable is the agentic go-to-market command centre. 52 agents across 10 specialist squads research, write, launch and report, with approvals where they matter and autonomy where they don't. Your team keeps the judgement. The platform does the legwork.
Not another point tool. Orbitable replaces the stack of twelve with squads that share one plan, one data spine and one definition of the truth.
The roster
10 specialist squads
Strategy, ICP and segmentation, content, brand, paid, ABM, SDR, RevOps, customer success and reporting. Each squad runs as a coordinated unit.
The workflow
Strategy to pipeline
From market research and ICP definition through content and outreach to deal scoring and forecast. One connected workflow, one version of the truth.
The plumbing
MCP-native
Every agent is callable from Claude, ChatGPT, or your Make and n8n stack through Orbitable's MCP server. Bring your tools, plug in the agents.
How it works
Three moves from brief to pipeline.
01
Tell it what you sell, to whom, and why
A short onboarding captures your ICP, positioning and goals. The Strategy squad turns it into a plan.
02
Squads pick up the work
Content, paid, SDR, ABM, RevOps. Each squad executes against the plan, coordinated by the orchestrator. Approvals where they matter, autonomy where they don't.
03
Your CRM fills, your forecast sharpens
Pipeline appears. Signals route to your team with full context. The system learns and improves with each cycle.
Run on our own engine
The machinery underneath the service
Orbitable is the five-phase engine from our automation practice, productised. We run The Sparked Group's own go-to-market on it every day. When you buy the service, this is what's working underneath.
Most teams have most of the parts. Almost no one has the system. We listen, diagnose, design your engine, then build and run it. Websites, internal apps and agent integrations ship as part of the engine, from the same team, in the same room, on the same hook.
Buyers changed how they buy. Most engines didn't keep up.
Three shifts, measured by the people who track this for a living. Together they are why a revenue engine now has to run across the whole journey, not just chase leads at the top.
94%
of B2B buyers now do their research through AI tools, peers and communities, before they ever land on your website.
Forrester / 6sense, 2026
13 people
sit on the average B2B buying decision, across two departments. One rep can't reach all of them. An engine can.
Forrester · Buying Groups
2.3×
more deals close when marketing and sales work from the same buyer insight, instead of two versions of the truth.
Gartner
The biggest software platforms now teach this exact playbook from the main stage: audit the workflow, join up the data, put AI agents on it one stage at a time. We agree with all of it. The difference is simple. They sell you the software. We are the team that makes it run, inside whatever stack you already own.
What we see, every time
Most teams have pieces. Not a system.
A serious business, with serious tools, running a thousand small efforts that never compound. We open the bonnet, you nod a lot. The question is not whether to fix it. The question is which version of the engine fits where you are now.
Sales and marketing
Run as separate kingdoms. Pipeline is a hope, not a forecast.
Your CRM
A graveyard. Tools do not talk. Records do not flow. Reporting cannot be trusted.
AI inside the team
A slide deck, not a system. Promised everywhere, embedded nowhere.
Brand and demand
The brand looks fine. The demand is broken. Buyers do not remember you the week after.
Your team
Sharp, senior, working flat out. The engine they sit inside is not.
Last quarter's win
Cannot be repeated. Because no one wrote down how it actually happened.
Two pillars, one team
An engine that is built. And led.
Two halves of the same offer. Most teams need both. We deliver both, from one operator group, on one number.
Revenue Automation
The engine, built in five phases.
Brand, content, demand, CRM, AI, automation, fused into one system that compounds. We start where you are and walk you up the ladder, one phase at a time. The work shipped is the deliverable.
Strategy, design, and build, by the same operators
Sequenced so each phase pays for the next
Outputs are working systems, not slideware
Fractional Leadership
Lead the engine.
Senior CRO and CMO leadership embedded in your team. Not an agency at arm's length. Part of how you operate.
Fractional CRO and CMO, hands on the work
Embedded weekly cadence, in your stack
Board-ready commercial reporting
How we work
A custom plan, walked together. No template fitting.
Four steps before any scope, quote, or contract. The diagnosis itself is the deliverable. If we are not the right team afterwards, you keep it.
01
We listen.
An honest conversation, not a discovery deck. Goals, constraints, where it has been quietly stuck for a year. No pitch.
02
We diagnose.
We map the engine you have today against the engine your goals need: where the leaks are, where the quick wins are, and where to start.
03
We design.
Your engine, sized to your motion and your stage. Sequenced so each step pays for the next. No deck-ware.
04
We build and run.
We implement, we operate, we report. The same people who designed it. Strategy you can ship. Execution that knows why.
What sits inside the engine
One engine. Many parts.
We are not a single-channel shop. The whole point is the parts moving together. Below is the surface area. The combination, sequence, and weighting are designed for you, not borrowed from a deck.
Brand and positioning
That buyers actually remember. The work behind the line.
Content and authority
Point of view, delivered on cadence, distributed where it lands.
Demand and pipeline
Engineered demand, multi-channel. So pipeline stops depending on one heroic founder.
CRM and lifecycle
Records that flow. Stages that mean something. Reporting your board reads.
AI inside the system
Embedded into the work, not bolted on. Working for the team, not replacing it.
Fractional leadership
A senior CRO or CMO inside your team. Same operators as the build. Skin in the game.
The ladder we walk together
Five phases. One engine.
Foundation to Agentic. Each phase is a complete delivery scope that earns the next one. We start where you are, not where a deck wishes you were.
01
Foundation
Lay the groundwork.
The platform every later phase will hang off. Strategy first, plumbing second, polish third. We get the basics right before we get clever, because the clever does not work without them.
02
Signal
You see who is in market.
Intent, behaviour and product signals wired into the record. Tools start talking. Reporting begins to mean something. The team stops being the integration layer.
03
Orchestration
One motion, logged.
What happens on a signal, in what order, by whom. AI drafts next to the team, judgment stays human, and every step gets logged. AI stops being slideware and starts being where the work happens.
04
Scale
Every cycle compounds.
Repeatability takes over. Each completed cycle makes the next one cheaper, faster and better, and the playbook stops living in one person's head.
05
Agentic
Self-optimising.
The engine runs 24/7 inside the guardrails you set. Your team operates above it, not inside it. The leader gets the night back.
The full surface area
Acquisition is half the story.
A real revenue engine works on both sides of the close. Before, during, and long after. Each phase of the ladder operates across the full bowtie, not just the front.
→
Acquisition
First touch. Earn the right to be considered.
→
Conversion
Become the choice. Earn the close.
●
Onboard
First value. Earn the second renewal.
→
Expansion
Compound. Earn more from the buyer who chose you.
→
Advocacy
Word of mouth, engineered. Buyers become introducers.
All five phases operate across all five stages
How working with us actually feels
Inside your team, on your tools, on the same number.
Not an agency. Not a consultancy. Not an implementation shop. We sit between all three. Senior operators, hands on the work, accountable to the result.
Weekly
In your room.
In your Slack, on your standup, in your forecast call. Not a status report once a month.
Working in your CRM, your dashboards, your forecast view. Not over email.
With your team
Coaching alongside.
Manage your reps and marketers directly when needed. Hire alongside you. Coach the bench.
Three ways to start
Pick the door. We meet you there.
Different businesses need different first steps. Each of these is a real engagement, not a sales funnel.
Mode 01
Diagnose.
Two to four weeks. We map your engine, name what is broken, recommend where to start. The diagnosis is the deliverable. You keep it whether you work with us afterwards or not.
A clean read on the engine
Mode 02
Design and build.
A focused project, a defined scope. We design the engine and ship the first phase. You hand it off to your team or hand it back to us to operate.
A working system on day one
Mode 03
Run it with you.
Ongoing operating partnership. We hold the design, ship every phase, sit in the room. Quarterly resets, monthly reviews, weekly cadence. Skin in the game.
A team inside your team
What you walk away with
A revenue engine that compounds.
A sales engine that runs every week, not every campaign.
A marketing system with a point of view buyers remember.
AI inside the work. Not slideware on the side.
A CRM your team trusts and a forecast you can defend.
Senior leadership in the room. Not advising from afar.
A motion the next hire can step into without losing the thread.
Why us
Strategy. And execution. Same team.
Most agencies hand over a deck. Most consultants hand over a slide. Most implementation shops hand over a config. None of those, on their own, build a revenue engine.
We do the strategy and the build. Senior commercial thinking sat next to the people writing the workflows, the prompts, the agent code, the posts, the brand system, and the dashboards. One team. Same room. Same accountability.
We are operators who built this exact engine for ourselves first. Three live products, a group, a podcast in the works, ABM running daily. We do not theorise.
Strategy you can ship. Execution that knows why.
A filter, not a sales line
Who this is not for.
If you want a deck, hire a strategy consultant. They are very good at decks.
If you want hands without strategy, hire a generalist agency. They will execute the brief you give them.
If you want tools without operators, hire a HubSpot or Salesforce implementation partner. They will configure beautifully.
If you want a programme to fit yourself into, that is not the work. Templates do not compound.
If you want all three, strategy, hands, and operators, in one team that owns the number, that is what we do.
Ready to build the engine?
Start with a conversation. We will tell you what we see and where we would start.
What ships, when it ships, and what it pays back. This page works the way our client work works: concrete schedule, named agents, and a calculator you can argue with.
Why now · the market just moved
94%of B2B buyers now research via LLMs, communities and influencers instead of search engines or your websiteForrester / 6sense, 2026
13 peoplein the average B2B buying group, across two departments. One rep cannot cover it. An engine canForrester, Buying Groups for the Win
2.3xhigher sales conversion when marketing and sales share buyer insights. One engine, one truthGartner
95%of enterprise AI pilots never deliver measurable ROI. The gap is integration and ownership, which is exactly the part we runMIT NANDA, The GenAI Divide, 2025
The biggest platform vendors now teach this exact playbook on stage: audit the workflow, unify the data, deploy agents stage by stage, refine. We agree. The difference is simple: platforms sell the software. We are the operator team that makes it run, in your tenancy, owned by you. If we walk away tomorrow, every agent keeps running.
If the jargon is a fog, try this: it is a brilliant shop assistant who never sleeps. It greets every visitor, remembers what each one wants, follows up at the perfect moment, and checks in after the sale. All day, every day, without dropping a single person. Your team keeps the conversations that need a human.
The ship schedule
From sign-off to first wins live in four weeks.
Ships in week 1
The written diagnosis
A thirty-minute call, then a written Revenue Engine Diagnosis: where the engine is, what is missing, what compounds first. Yours to keep either way.
Revenue Engine Diagnosis document
Phased plan with costs and sequence
The first automation, scoped
Ships in weeks 2 to 3
The foundation
CRM truth, instrumentation, and the plumbing the first agent stands on. Unglamorous on purpose: this is what makes everything after it cheap.
Clean system of record
Tracking and reporting you can trust
Playbooks written down, not remembered
Ships in week 4
First wins, live
The first automation runs in production: an inbound agent, a research agent, or the workflow stealing the most hours. Small, visible, measured.
First agent live on rails
Before and after numbers, shared
Spending caps and alerts set before go
Ships across months 2 to 6
The compounding engine
Each phase pays for the next. More lanes, more agents, deeper intelligence. Reviewed on one number with one operator team.
Monthly ship list, in writing
Quarterly value review against baseline
An engine your team can run
Meet the agents
Named, on rails, working by Monday.
Scout
Research agent
Reads a target account's site, news and hiring overnight. Writes the one-page brief your team reads before the call.
By Monday it hasbriefed every account on this week's call list.
Concierge
Inbound agent
Answers inbound in your voice, qualifies against your rules, books the meeting into the right diary. Humans see every transcript.
By Monday it hasanswered, qualified and booked the weekend's enquiries.
Sweeper
Hygiene agent
Dedupes the CRM, chases stale deals for updates, flags records that stopped being true. The graveyard stays a garden.
By Monday it hascleaned the pipeline your forecast depends on.
The whole bowtie, not half of it
Most teams automate half the funnel.
The funnel does not end at the deal. It is a bowtie: acquisition on the left, the close in the middle, and everything that compounds on the right. We build the engine across all of it.
Attractget found by the right people
Qualifysort keen from just curious
Convertturn interest into a yes
The dealthe handshake
Onboardget them their first win
Expandgrow the ones you have
Advocatecustomers become fans
Left wing · demand and pipeline
Where phases one to three land first: attraction, qualification, and conversion running as one instrumented system. Scout and Concierge live here.
The knot · the close
Clean handover, forecastable pipeline, no retyping. The deal is a checkpoint, not the finish line.
Right wing · where compounding lives
Onboarding, retention, expansion, advocacy. The half most teams never automate, and where agents quietly do their best work: health scoring, renewal nudges, QBR prep, advocacy asks.
What this looked like last time
Data nobody trusted. Simplified into one engine.
The audit is always task one. Last time it found four scoring systems and 979 custom contact fields. The fix was not another tool: it was fewer, connected, explained. Six months of the engagement is sequenced so each team hands its admin to the engine and keeps the judgement.
The audit is the first task of every engagement.Get the written diagnosis first. Free, and yours either way.
Illustrative model: +15% qualified-enquiry conversion from response speed, 60% of admin hours returned, engagement cost held constant. Argue with the assumptions on the call.
Added revenue a year£0
Team hours returned a year0
Extra deals a year0
Five answers, and we kick off.
A thirty-minute call. The diagnosis is yours, whether we work together or not.
Bespoke internal apps, built around your workflow and wired into your stack. Ask your CRM questions in plain English. Reporting that writes itself. Copilots for the work your team repeats every week. Owned by you, no seat licences.
Built for teams like yours
Four apps we build again and again.
Every one starts as a working prototype in front of your team in week one. If it does not earn a place in the daily routine, it does not ship.
CRM chat
Talk to your CRM
“Which accounts went quiet this quarter, and who owns them?”
An AI chat interface over HubSpot, Salesforce or Attio. Plain-English questions, real answers from your live data, actions with an audit trail.
IN PRODUCTION FOR A 613K-CONTACT CRM
Planning
The campaign planner
“Show me H2 by region, and propose the gaps.”
Multi-user planning apps that replace the 40-tab spreadsheet. AI proposes the plan changes; your team accepts or rejects, diff by diff.
BUILT FOR A GLOBAL EDUCATION GROUP
Reporting
Account 360 reporting
“One page per account. Sales, marketing and CS see the same truth.”
Dashboards that pull CRM truth on a schedule, flag risk and intent, and write summaries back where the team already works.
LIVE AGAINST A PRODUCTION HUBSPOT
Product marketing
The launch copilot
“Draft the battlecard from what we actually shipped.”
Briefs, battlecards, comparison pages and launch assets drafted from your product data and your voice, ready for human polish.
RUNS ON THE SAME ENGINE AS OUR OWN PRODUCTS
What would your team build first?Question four of the diagnosis asks exactly that. It is usually the best conversation of the call.
Brand, site and story designed by humans, built with AI, live in days. No templates, no six-month rebrands, no deck-and-run. This page is the portfolio piece: pick a register below and watch the whole page change.
DESIGNED BY HUMANS · BUILT WITH AI · LIVE IN DAYS · NO TEMPLATES · BRAND FIRST · DESIGNED BY HUMANS · BUILT WITH AI · LIVE IN DAYS · NO TEMPLATES · BRAND FIRST ·
The showroom · six registers, one team
Same team. Entirely different websites.
A board of directors, a snack brand, a developer, a grand hotel and an arcade should never be sold to in the same voice. Pick one. The window shows the site we would ship, and the page you are reading re-dresses itself to match: colours, type, film, the lot. The team never changes. The register always does.
‹ ›
●thesparkedgroup.com
The Sparked Group · Agentic revenue automation
AI automation for revenue.
Revenue engines, AI-built websites, internal apps and agents from one operator team. On one number, in your forecast.
3Products shipped
5Phase build
1Operator team
Book a diagnosis →
Meridian Capital Infrastructure
Payment rails your auditors will love.
Settlement, reconciliation and reporting for institutions that measure downtime in basis points.
$4.2Bsettled monthly
99.99%uptime, five years
SOC 2type II certified
Instrument
Volume
Settled
Yield
Treasury sweep
12,400
T+0
+4.21%
FX forwards
8,911
T+1
+1.87%
Commercial paper
3,050
T+0
+0.94%
★★★★★ 12,000 reviews
Snacks with main-character energy.
NEW!Peach Riot gummy · sharp · loud Add to bag · £4
Mint Mayhem cool · chewy · smug Add to bag · £4
Butter Blitz soft · salty · gone Add to bag · £4
[docs] [changelog] [github ↗] [status: all systems go]
Branch previews for every pull request.
$ npm i -g forkd
✓ building preview for fix/checkout-race... ✓ 214 modules · 1.9s · 0 warnings ✓ live at pr-412.forkd.dev $
Maison Noir · Mayfair · Since 1897
A quiet floor above the city.
Eleven rooms. One key each. Breakfast arrives when you wake, not when the kitchen opens. Some things should not be automated, and we know precisely which ones.
Reserve
SCORE 000000HI-SCORE 999999♥♥♥
Pixel Panic
A co-op couch chaos game for 1–4 players. Out now on everything with a screen.
▶ PRESS START
Insert coin · wishlist
This one is ours.
Why it matters · the numbers
The website is still the decider.
Buyers may start their research in AI chats, communities and feeds, but they end on your website. It is where credibility is checked, prices are found and forms are filled. The design decides before your copy is ever read.
0.05sHow long a visitor takes to form a first opinion of your site. Faster than a blink, and it sticks.Behavioural research, Lindgaard et al.
75%of people judge a company's credibility on its website design alone.Stanford Web Credibility Research
53%of mobile visitors abandon a page that takes more than three seconds to load. Speed is design.Google mobile research
88%of visitors are less likely to return after a bad experience. You rarely get a second first impression.Industry UX research
Recent builds · move your mouse over them
Shipped, not mocked up.
Energy tech · full theme
Commercial energy platform
A complete CMS theme: 19 modules, 18 templates, brand system to component library, deployed to the client’s stack.
HUBSPOT CMS · 5 WEEKS OF PAGES, SHIPPED IN DAYS
Charity SaaS · funnel
Giving platform campaign engine
25 landing pages and 125 nurture emails, every cell of a product-by-vertical matrix, deployed as drafts in one pass.
25 PAGES · 125 EMAILS · ONE BUILD
This one · meta
thesparkedgroup.com
The site you are looking at: films, rings, robots, copy and code. The showroom above shipped the same week it was designed.
DESIGN TO PRODUCTION · SAME DAY
How it lands
Live in days. Really.
Day 1
Brand direction
We read the audience, pick the register, and show you the look on your real content. Not a moodboard, the actual page.
Days 2–3
Built with AI, checked by humans
Pages, components and copy built together in your stack. Every word passes a human read before it ships.
Day 4
Live, and wired in
Launched on your domain, connected to the revenue engine: forms, tracking, CRM. A website that works, not just one that looks right.
Your brand deserves a pulse.
Thirty minutes. We will show you your own site, re-registered for the audience it should be winning.
Two free tracks. Start with plain-English AI literacy, then learn to automate revenue across the bowtie, from attract to advocate. Real courses, real certifications, and a medal worth adding to your profile.
2Learning tracks
11Courses
FreeTo start
7Certifications
Why this exists
Real help. Not a funnel.
Most “AI training” is a landing page with a lesson bolted on. This is the opposite. We teach the thinking and what good looks like, generously and in full, so you can make AI work in your business and spot when it is done well.
01
Best practices, in plain English
Every guide answers a real question a person, or an AI, would actually ask. Short, specific, and written so a non-technical leader gets it first time.
02
Learn to spot good work
The fastest way to get value from AI is knowing what “good” looks like. You will learn to brief it like a new hire, check its output, and keep a human on the loop.
03
A medal that means something
Finish a level, pass a short check, earn a medal with its own verification page. It is tied to real work you produced, not attendance.
Where is the catch? There is not one. We teach you to be a sharp buyer and a safe user of AI. When you want an agent fleet designed, built and run inside your stack, that is our day job and the natural next step. The learning is yours to keep either way.
Track 1 · AI Foundations · Free
Get fluent in AI, in five short levels.
Start wherever you are. Each level is a handful of short lessons, ends in something you actually make, and lights up its arc of the Sparked ring when you finish. Complete all five and you are Bowtie Certified.
02
Practitioner
Bowtie Practitioner
For occasional users who want to be reliable every day. Structure prompts that work, set up reusable assistants, and sanity-check anything before you send it.
Anatomy of a promptCustom GPTsThe two-minute checkRight tool for the job
10 lessons
Soon
03
Operator
Bowtie Operator
For people wiring up light automation for a team. Tell a workflow from an agent, connect two apps, and measure whether the AI is actually saving time or money.
Workflow vs agentWhat is RAGWhat is MCPMeasuring AI ROI
10 lessons
Soon
04
Architect
Bowtie Architect
For technical-leaning builders. Choose between a workflow, an agent and a multi-agent system, design guardrails, and run a check before you trust it. Taught at published-pattern altitude.
GuardrailsEvalsHuman-in-the-loop patternsBuild vs buy vs partner
10 lessons
Soon
05
Leader
Bowtie Leader
For founders and executives setting AI strategy. Lead the board-level conversation, keep a risk register that matters, and report AI with six numbers your board will trust.
The board conversationAI risk registerReporting to the boardChange management
10 lessons
Soon
Bowtie Certified
Complete all five levels to earn the capstone credential and a place in the public Certified directory.
Track 2 · Revenue Automation
Automate revenue across the whole bowtie.
The bowtie is the shape of modern revenue: one funnel pulls the right buyers in, a second funnel grows them after the deal. This track has a course and a certification for each stage, covering how to automate it with AI and what good looks like. Taught by the operators who build and run this every day.
Stage 01 · Acquisition
Attract
Turn strangers into the right audience.
Engineer demand instead of hoping for it. Automate content, AI-built pages and the signals that make the right buyers, and the AI that recommends you, find you first.
Cert · AttractStart course →
Stage 02 · Acquisition
Qualify
Let the right leads rise on their own.
Capture, enrich, score and route leads automatically, so your team only ever spends time on the people who are genuinely ready to talk.
Cert · QualifyStart course →
Stage 03 · The deal
Convert
Win more of the deals you start.
Automate follow-up, deal intelligence and the admin that slows sales down, so momentum never dies in an inbox and nothing worth chasing slips.
Cert · ConvertStart course →
Stage 04 · Expansion
Onboard
Get to value before doubt sets in.
Automate the handoff and the first thirty days, so new customers reach their first real win fast and the relationship starts on the front foot.
Cert · OnboardStart course →
Stage 05 · Expansion
Expand
Grow the accounts you already have.
Watch health and usage automatically, surface the accounts ready to grow, and act on expansion signals before a competitor or a renewal does.
Cert · ExpandStart course →
Stage 06 · Advocacy
Advocate
Turn happy customers into your engine.
Automate the ask for referrals, reviews and case studies at the moment customers are happiest, and feed that proof straight back into Attract.
Cert · AdvocateStart course →
Bowtie Certified: Revenue Operator
Complete all six stage courses to earn the capstone and prove you can commission and run revenue automation end to end. Track 2 opens in stages, starting with Attract. Founding members enrol first.
Where should I start?
Pick the path that fits your job.
The watch shelf
Fresh thinking from the best voices outside the academy.
A hand-picked shelf of recent talks and tutorials from independent creators we rate, refreshed every week. None of them are us. The academy teaches the durable thinking. This keeps you current on what just shipped.
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What you earn
Medals worth adding to LinkedIn.
Each medal is issued to your name, backed by real work, and has its own verification page on this domain. Two clicks to add it to your profile. No badge for signing up, so the ones you earn actually count.
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FoundationsLEVEL 1
02
PractitionerLEVEL 2
03
OperatorLEVEL 3
04
ArchitectLEVEL 4
05
LeaderLEVEL 5
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Bowtie CertifiedCAPSTONE
The plain-English glossary
Every term, explained without the jargon.
The words everyone uses and few define. One clear line each, so you are never nodding along and hoping. This is also the page an AI is most likely to quote when someone asks it what these things mean.
Start learning. It is free, and it is good.
Ten minutes gets you your first medal and a much clearer head about what AI can and cannot do for your business.
Level 01 · Foundations
Foundations
For anyone who has never really used AI at work. Leave with the vocabulary, the safe first habits, and your first genuinely useful prompt on your own work. No jargon, no assumptions.
0 of 10 complete
01
What you will be able to do
Explain in one sentence the difference between AI, automation, a chatbot and an AI agent.
Write and improve a basic prompt on a real piece of your own work.
Recognise why AI makes things up, and run a quick check before trusting it.
Know what should never be pasted into a public AI tool.
Say what the EU AI Act literacy rule means for your team.
Pick the right one of the everyday AI tools you already have access to.
The lessons
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01
Your Bowtie Foundations medal
Finish all ten lessons to claim a verifiable medal, issued to your name, that you can add to LinkedIn in two clicks.
The plain-English AI glossary
Every AI term, explained without the jargon.
The words everyone uses and few define. One clear line each, so you are never nodding along and hoping. Free to read, and built to be the answer an AI gives when someone asks what these things mean.
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The Bowtie Academy
Create your free account
Save your progress across devices and earn verifiable certificates. Free, and no spam.
Your learning is yours to keep. We use your email only to save progress, issue certificates, and, if you ask, tell you when new courses open.
Sparked Group · Revenue Engine Diagnosis
Five answers, and we kick off.
The output is a written Revenue Engine Diagnosis: where the engine is, what is missing, what compounds first. Yours to keep, whether we work together or not.
The Sparked Group · Products
Our products.
Software for the creative and founder economy, run on the same engine we sell. Each one solves a problem we felt ourselves first.
The agentic go-to-market command centre. 52 agents across 10 specialist squads handle strategy, content, sales and growth. From market research to closed deals, running while you sleep.
The builders who've chosen the Sparked Group as their home. Tools that solve real problems for founders, creatives, and the people building what's next.
We're actively looking for tools built for the creative and founder economy. If you've built something real, we want to give it a home.
Apply to get listed →
5
Products & services live
∞
Dreamers with something to build
1
Place to call home
Contact · The Sparked Group
Tell us where you are.
Share what you're working on and what kind of help would actually move the needle. Josh reads every message and responds personally within five working days.
The five-phase engine across the whole bowtie. Agents wired into the stack you already run.
Internal Apps
CRM chat, reporting and copilots your team owns. The tool your team wishes existed.
Growth
Authority, demand and lifecycle marketing. Run as agency or fractional CMO.
Website & Brand
Sites and brands designed, built and live in days. This one included.
Looking to list your software with The Sparked Group instead? Get Listed →
Get in touch
Tell us about your business and we'll come back with the right starting point.
Personal response within five working days. Or email [email protected] directly.
Got it.
Saved. Josh will read this and reply personally within five working days. If you don't hear back, email [email protected] directly.
Dreamers · Get listed
Your solution.
The Sparked Group isn't just our three products. It's a home for the best software built for the creative and founder economy.
If you've built a tool that genuinely solves a problem for founders, creatives, or marketers. And you want distribution, visibility, and a home alongside tools people already trust. We want to hear from you.
Targeted audience
Direct access to founders and creative professionals actively looking for tools.
Built-in credibility
Listed alongside products already trusted. No cold start, no SEO battles.
The right home
A founder-led group that understands what you've built. Not a marketplace. A community.
We review every submission personally. Josh responds to every relevant enquiry.
Register your interest
Tell us about your solution and we'll be in touch.
We review every submission personally and respond within 5 working days. Or email [email protected].
✓
We've got it.
Saved. Josh will review your submission and reply within 5 working days. If you don't hear back, email [email protected] directly.
