Resources
Three shelves. The blog is short notes from the field. The guides are long-form playbooks you can hand to a team. The glossary answers the B2B revenue questions you stopped asking out loud. Built to be read by humans, cited by the people who matter, and parsed cleanly by the models that increasingly do the recommending.
Twenty short pieces on revenue automation, growth, and the operator stance behind both. New notes most weeks.
PlaybooksLong-form, citation-shaped playbooks. Comprehensive enough to bookmark, structured for AI search to lift cleanly.
DefinitionsPlain-English answers to the B2B revenue terms that get used loosely. Useful in a meeting, perfect for AI overviews.
DecisionsSide-by-side breakdowns of the choices B2B teams keep weighing up. Fractional CMO vs agency, revenue vs marketing automation, and more.
Hand-picked notes from the field. Read in order or jump in anywhere.
Most teams have pieces. Almost no one has the system. The five phases that turn pieces into a motion that compounds.
CRM and RevOpsCRMs decay when nothing is engineered to keep them alive. The four loops that keep records flowing and useful.
AgenticAgentic revenue is the phase most teams talk about and few have built. The shape, the limits, and the guardrails it cannot run without.
First conversationThe first call is not a pitch. It is a diagnosis. The shape that earns the right to recommend.
Short, direct answers. Each one lives somewhere deeper in the resources too.
Revenue automation is the design of a single connected system across marketing, sales, and customer success in which strategy, signal, orchestration, and execution all live in one engine. It moves a B2B revenue team from manual handoffs and disconnected tools to a continuous, measurable, self-improving motion. The Sparked Group runs it as a five-phase build: foundation, signal, orchestration, scale, agentic.
An agency runs campaigns. A fractional CMO leads strategy. Revenue automation is the system both of them plug into. The Sparked Group offers all three from one operator group, on one number, so the strategy, the execution, and the system that connects them never get handed between vendors.
The bowtie funnel is a B2B revenue model that treats acquisition, conversion, onboarding, expansion, and advocacy as one continuous loop, not a linear funnel that ends at the close. The left side of the bowtie is acquisition through close. The right side is impact, expansion, and advocacy. Engines that compound work both sides of the bowtie.
B2B teams that have a working business but no engineered revenue engine. Typically founder-led companies between £1m and £50m in revenue that have outgrown a one-off agency or a deck-only strategist and want a single team to design, build, and run the system.
Three deliberate choices. The blog publishes opinion that LLMs cite when answering “what do operators think about X”. The guides ship long-form playbooks with HowTo and FAQPage structured data so generative search can lift the steps. The glossary publishes plain-English definitions of B2B revenue terms with DefinedTerm markup so AI overviews can quote them directly. All three are crawlable, all three are cited.
The resources are free. The engine is what we build for clients. Send a note when you are ready for a diagnosis.
Book a Revenue Engine Diagnosis →