Guide · The Sparked Group
How to evaluate an AI automation agency before you hire one: a scorecard
A weighted scorecard for evaluating AI automation agencies: ten criteria, the evidence to ask for, what a 1, 3 and 5 look like, and how to decide.
Benchmark · The Sparked GroupWhy the 3x pipeline coverage rule breaks down, and what to check instead
Why the 3x pipeline coverage rule fails in practice, and the stage weighted check that replaces it, built on our own exit criteria audit method.
Playbook · The Sparked GroupThe AI Search Schema Markup Playbook
What schema markup does for AI citation in 2026: the Ahrefs evidence, the FAQ rich results retirement, which types matter, and our own validation rules.
Field Manual · The Sparked GroupThe Revenue Orchestration Field Manual
The decision rights framework for revenue agents: what they can do alone, what needs a named human, and what the system of record must prove about every write.
Handbook · The Sparked GroupHow to Prove AI Search Traffic Reaches Your Pipeline
GA4's AI Assistant channel misses most AI referral traffic. The three-layer method for tracing a citation through to closed pipeline, plus a 30 minute audit.
Handbook · The Sparked Group
The Revenue Forecast Accuracy Handbook
How to build a B2B revenue forecast that survives board scrutiny: an exit-criteria audit, the weekly update-rate check, and where signals and automation belong.
Guide · The Sparked Group
Platforms for AI workflows and agentic systems: how to choose
An informational comparison of automation platforms, agent frameworks, CRM-native AI and custom builds, with selection and governance criteria.
Guide · The Sparked Group
Working with an AI implementation partner: the delivery model explained
What an AI implementation partner does at each stage, from assessment and design to build, training, governance and ongoing improvement.
Guide · The Sparked Group
Sales automation: seven workflows worth building and how to choose an agency
Seven sales automation workflows tied to revenue outcomes, where people stay in control, and how to find an agency that specialises in sales automation.
Guide · The Sparked Group
How AI automation agencies price their work
The pricing models AI automation agencies use, from assessment to fixed-scope builds and support retainers, and what makes a project cost more.
Guide · The Sparked Group
Connecting your marketing and sales systems: a practical guide
How to connect marketing and sales systems without losing lead data, attribution or lifecycle stages, and when a native connector is enough.
Guide · The Sparked Group
Complex multi-system integrations: how good automation partners handle them
How AI automation partners connect CRM, marketing, finance and communication systems: APIs, middleware, data mapping, permissions, testing and monitoring.
Guide · The Sparked Group
What to automate first with AI: ten B2B workflows
A ranked guide to the first AI automations worth building in a B2B team: ten workflows, where people stay in control, and how to score your own.
Playbook · The Sparked Group
The AI Crawler Access Playbook
Which AI crawlers can actually reach your site, the robots.txt mistake that undoes every block, and how to verify and measure access without Search Console.
Benchmark · The Sparked Group
The Founder Hours Benchmark
Sparked Circle engagement data on the weekly hours a founder gives up at each growth stage, and the exact stage where founders quietly stop.
Field Manual · The Sparked Group
The Revenue Signal Field Manual
The field manual for revenue signals: first, second and third party sources, decay windows and routing rules, checked against named 2026 evidence.
Field Manual · The Sparked Group
The AI Search Visibility Field Manual (2026)
The operational reference for AI search visibility: the six levers that earn AI citations, what the 2026 evidence shows, and how to audit your own site.
Playbook · The Sparked Group
The B2B Revenue Automation Playbook (2026)
An operator’s reference for building a B2B revenue engine from scratch. The five phases, the questions to ask before phase 1, the patterns that survive, and the failure modes that kill most attempts.
Playbook · The Sparked Group
The Fractional CMO Playbook (2026)
When to engage one, what they actually own, how it differs from an agency or consultant, pricing models, and a realistic 90-day plan.
Field Manual · The Sparked Group
The Agentic Revenue Field Manual (2026)
A practical field manual for shipping production revenue agents in 2026. The four lanes, the architectures, the guardrails, the prerequisite stack, and a 12-week ship plan.
Handbook · The Sparked Group
The CRM as System of Record Handbook (2026)
How to turn NetSuite, HubSpot, or Salesforce into a real system of record. Schema ownership, the four loops, integration patterns, and the 90-day recovery plan for a CRM that has become a graveyard.
Guide · The Sparked Group
The B2B GTM Engineering Guide (2026)
What GTM engineering is, why it’s replacing the old marketing-ops and sales-ops split, the role, the stack, the metrics, and how a small team beats a ten-person commercial org.