The B2B Revenue Automation Playbook (2026)
An operator’s reference for building a B2B revenue engine from scratch. The five phases, the questions to ask before phase 1, the patterns that survive, and the failure modes that kill most attempts.
Playbook · The Sparked GroupThe Fractional CMO Playbook (2026)
When to engage one, what they actually own, how it differs from an agency or consultant, pricing models, and a realistic 90-day plan.
Field Manual · The Sparked GroupThe Agentic Revenue Field Manual (2026)
A practical field manual for shipping production revenue agents in 2026. The four lanes, the architectures, the guardrails, the prerequisite stack, and a 12-week ship plan.
Handbook · The Sparked GroupThe CRM as System of Record Handbook (2026)
How to turn NetSuite, HubSpot, or Salesforce into a real system of record. Schema ownership, the four loops, integration patterns, and the 90-day recovery plan for a CRM that has become a graveyard.
Guide · The Sparked GroupThe B2B GTM Engineering Guide (2026)
What GTM engineering is, why it’s replacing the old marketing-ops and sales-ops split, the role, the stack, the metrics, and how a small team beats a ten-person commercial org.