From the Sparked Group
Twenty pieces in two halves. Ten on the revenue engine and how to build it. Ten on the growth motion and how to run it. Written by operators, for operators.
Revenue Automation
Most CRMs decay into graveyards because nothing is engineered to keep them alive. Here is why that happens, and the four loops that keep records flowing.
Revenue Automation
Most teams have pieces of a revenue engine. Almost no one has the system. The five phases that turn pieces into a system that compounds.
Revenue Automation
AI inside the team is not a chat box on the side. It is the brief, the draft, the surface, the log. Here is what changes when AI is embedded into the work, not bolted on.
Revenue Automation
The bowtie funnel works on both sides of the close. Acquisition, conversion, onboard, expansion, advocacy. Where the engine compounds, and why most teams only build half of it.
Revenue Automation
Most agencies hand over a deck. Most consultants hand over a slide. Most implementation shops hand over a config. None of those, on their own, build an engine.
Revenue Automation
How to keep NetSuite as the truth across sales and marketing automation. Read patterns, trigger patterns, write patterns, and the SuiteScript building blocks that make them work.
Revenue Automation
Tomorrow's call is not a pitch. It is a diagnosis. Here is the shape that earns the right to recommend, and why the diagnosis itself is the deliverable.
Revenue Automation
An outsourced SDR works as well as the brief, the draft, and the log around them. Here is how to wrap an engine around the work without taking the calls away.
Revenue Automation
A forecast is only as good as the records it is drawn from. Here is what to put in the CRM so the leader can defend the number to the board.
Revenue Automation
Agentic revenue is the phase most teams talk about and few have built. Here is what it is, what it is not, and the guardrails it cannot run without.
Growth
Most B2B founders we meet have brilliant products and good word of mouth. What they do not have is engineered demand or a senior marketer who actually runs the thing.
Growth
From Rolodex to RevTech: every B2B growth era worked, then expired. A short tour of where we have been, and the playbook the winners are running now.
Growth
Position, Presence, Authority, Conversion, Expansion. The five stages of a growth motion designed to compound. How each one earns the next, and why the circle never stops.
Growth
In a feed where every brand sounds the same, founder authority is the moat that compounds. Why it works, what it looks like, and how to build it.
Growth
Most B2B teams hope. The few that compound engineer. Here is the difference, and the design that turns hope into a system.
Growth
Word of mouth is a great place to start and a terrible place to stay. The pattern that turns one referral every six weeks into a motion that compounds.
Growth
A content machine is a metric of activity, not outcome. Here is what to optimise for instead, and why volume is the trap most B2B teams fall into.
Growth
Same operators, different proximity. When to run growth as an agency, when to embed a fractional CMO, and the hybrid most B2B teams actually need.
Growth
Growth motions feel slow. Until they do not. The shape of compounding marketing across 12 months, and what changes for the customer at each milestone.
Growth
Decks do not ship. Strategists who only deliver decks leave the hardest part to someone else. Here is the cost of that handoff and what to look for instead.
Tell us where you are. We will tell you what we see and where we would start.