Which handful of numbers actually tell you whether your Expand stage is working?
Track net revenue retention as the headline, then gross retention, expansion revenue, and time from signal to action. Net revenue retention shows whether kept customers grow; gross retention shows raw leakage; expansion revenue shows growth won; speed shows whether your automation acts in time. A few honest numbers beat a crowded dashboard nobody trusts.
In this lesson you will learn
The headline numbers
The numbers that reveal your machine
Keep the dashboard honest
This is lesson 6 of the Expand course in The Bowtie Academy, the free AI and revenue-automation school by The Sparked Group. The full lesson adds a plain-English walkthrough, a hands-on task on your own work, and a quick check, and it counts towards a verifiable certificate.
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