How do you turn what a customer actually does in your product into a relevant next conversation?
Read usage as a story about where the customer is stuck or growing, then let that story choose the conversation. If they have mastered the basics but not the feature that would help most, teach it. If they are outgrowing their plan, offer more. Usage tells you what to talk about, so the outreach lands as useful, not random.
In this lesson you will learn
Usage is a language, not just a metric
From pattern to prompt
Show customers their own value
This is lesson 5 of the Expand course in The Bowtie Academy, the free AI and revenue-automation school by The Sparked Group. The full lesson adds a plain-English walkthrough, a hands-on task on your own work, and a quick check, and it counts towards a verifiable certificate.
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