How do you route the proof you collect at Advocate back into Attract to win new buyers?
Closing the bowtie means routing the proof you collect at Advocate back into Attract, the stage where you win attention. Reviews, referrals, and case studies become website content, sales material, ads, and search visibility. This lowers acquisition cost, because your best customers help persuade the next ones. The loop only works if capture and distribution are wired together, not left to memory.
In this lesson you will learn
The loop that makes the bowtie a bowtie
Where the proof goes
Wire it together, not by memory
This is lesson 5 of the Advocate course in The Bowtie Academy, the free AI and revenue-automation school by The Sparked Group. The full lesson adds a plain-English walkthrough, a hands-on task on your own work, and a quick check, and it counts towards a verifiable certificate.
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