Revenue Automation · Stage 06 · Free

When and how should you ask a customer for a referral so they actually say yes?

The best moment to ask for a referral is just after a customer feels a clear win, such as a strong result, a renewal, or warm praise in support. Ask when goodwill is highest and specific, not at random. A timely, well-framed ask, made easy to say yes to, converts far better than a generic request.

In this lesson you will learn

This is lesson 2 of the Advocate course in The Bowtie Academy, the free AI and revenue-automation school by The Sparked Group. The full lesson adds a plain-English walkthrough, a hands-on task on your own work, and a quick check, and it counts towards a verifiable certificate.

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More free lessons in Advocate

What "Advocate" means in the revenue bowtieAutomating reviews and social proofBuilding case studies without the dragFeeding advocacy back into Attract (closing the bowtie)Measuring Advocate: the few numbers that matter

Part of The Bowtie Academy by The Sparked Group.