Which few numbers actually tell you whether the Advocate stage is working?
Measure Advocate with a handful of numbers: how many advocacy assets you generate (referrals, reviews, case studies), the rate at which happy customers act when asked, the pipeline and revenue those assets influence, and a willingness-to-recommend score. Track the flow, not vanity totals. If advocacy is not visibly feeding pipeline, treat that as the problem to fix.
In this lesson you will learn
The few numbers worth watching
Measure the flow, not vanity
Turn measurement into action
This is lesson 6 of the Advocate course in The Bowtie Academy, the free AI and revenue-automation school by The Sparked Group. The full lesson adds a plain-English walkthrough, a hands-on task on your own work, and a quick check, and it counts towards a verifiable certificate.
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