What does the Qualify stage do in a revenue bowtie, and why automate it?
Qualify is the stage where you sort interested people into who is genuinely ready to buy and who is not, then move the right ones forward automatically. It sits between attracting attention and booking a conversation. Done well, it captures intent, fills in missing detail, scores readiness, and routes each lead to the right next step without a human triaging every one.
In this lesson you will learn
Where Qualify sits
The four jobs of Qualify
What good looks like
This is lesson 1 of the Qualify course in The Bowtie Academy, the free AI and revenue-automation school by The Sparked Group. The full lesson adds a plain-English walkthrough, a hands-on task on your own work, and a quick check, and it counts towards a verifiable certificate.
Take the full lesson, free
Create a free account to work through this lesson and earn your certificate.