What is lead routing, and how do you get every lead to the right place quickly?
Routing is the set of rules that sends each lead to the right destination the moment it qualifies: a specific salesperson, a nurture sequence, or a polite decline. Good routing is fast, fair, and covers every case, so no lead waits and none falls through a gap. Speed matters most, because a ready buyer contacted within minutes is worth more than one chased next week.
In this lesson you will learn
Why speed is the whole game
Design routing as fit times readiness
Cover every case and prove it works
This is lesson 5 of the Qualify course in The Bowtie Academy, the free AI and revenue-automation school by The Sparked Group. The full lesson adds a plain-English walkthrough, a hands-on task on your own work, and a quick check, and it counts towards a verifiable certificate.
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