Why we exist
Most B2B teams get sold a deck. They need a system.
The pattern is the same in nearly every business we meet. The founder built something real. Word of mouth works. The first ten customers came from a network. Then growth flattens. The team hires an agency, runs campaigns, watches the dashboards, and nothing compounds. Or they hire a consultancy, get a hundred-slide strategy, and find out execution is somebody else's problem.
The deck is not the issue. The strategy is not the issue. The handoff is the issue. Strategy without execution is decoration. Execution without strategy is activity. The work has to happen in one place, with one team, with the same people who designed it. That is what The Sparked Group is.
What we do
Two services. Three products. One group.
We design, build, and run revenue engines for B2B founders. The work splits across two services and three pieces of software we own.
Revenue Automation. A custom engine, built in five phases (foundation, signal, orchestration, scale, agentic). The CRM becomes the system of record. The signal layer feeds it. The orchestration logic runs the motion. The team works on what compounds, not what repeats.
Growth. A senior growth motion run as agency, fractional CMO, or somewhere in between. Brand, content, demand, lifecycle, paid. Same operator team as Revenue Automation. One number, one team.
Software. We build the tools we wish existed. Orbitable is the GTM command centre we run our own work on. ProofPin is how creative reviews should happen. Sparked.fm matches founders to the right podcast conversations.
Plus website design and build sits inside the growth package, because the storefront has to match the story. The site you are reading is one of the deliverables we ship.
Principles
Five rules we work to.
The diagnosis is the deliverable.
The first call ends with a written diagnosis of where the engine is and what would compound first. The diagnosis is yours, whether we work together or not.
Strategy and execution belong to the same team.
The people who designed it are the people who ship it. No deck-and-run. No handoff to an implementation partner.
Foundation before agents.
Autonomous agents amplify whatever they run on. A bad CRM becomes a faster bad CRM. We build foundation first because nothing else compounds without it.
One operator on one number.
Marketing, sales, and customer success are moves in the same game, not three teams pretending to coordinate. One operator team, on one number, end to end.
What we publish, we run.
Every guide on this site describes work we have done. Every playbook has been pressure-tested. We do not write about things we have not run.
The storefront matches the story.
Design is part of how a B2B business sounds. We build the site, the brand, and the engine. Same standard. Same team.
What we have shipped
Real products. Working software. Published thinking.
Orbitable.ai
The GTM command centre we use to run our own engine. 51 autonomous agents across 10 specialist squads. MCP-native.
Software · LiveProofPin.app
Pin-based creative review. Reviewers comment exactly where feedback belongs. No sign-up, no email chains.
Software · Coming soonSparked.fm
Smart podcast matching for hosts and guests. The right conversation without the cold outreach.
Guide · PublishedRevenue Automation Playbook
Operator's reference for building a B2B revenue engine. Five phases, failure modes, realistic timeline.
Guide · PublishedAgentic Revenue Field Manual
What agentic revenue actually is. The four lanes it ships first, the guardrails, the 12-week plan to a production agent.
Blog · The Spark20+ posts on revenue automation and growth
Twenty pieces of operator-written analysis. New notes most weeks.
The founder
One name on the standup.
Joshua Harris
Founder · The Sparked Group
Joshua has spent a decade inside B2B revenue teams as an operator, not a consultant. He ships software (Orbitable, ProofPin, Sparked.fm), runs revenue automation builds, and writes most of what gets published on this site. The first call you have with The Sparked Group is with him.
Want to see if the engine is the right next move?
Thirty-minute call. A written diagnosis afterwards. The diagnosis is yours either way.
Book a Revenue Engine Diagnosis →