Why we exist
Most B2B teams get sold a deck. They need a system.
The pattern is the same in nearly every business we meet. The founder built something real. Word of mouth works. The first ten customers came from a network. Then growth flattens. The team hires an agency, runs campaigns, watches the dashboards, and nothing compounds. Or they hire a consultancy, get a hundred-slide strategy, and find out execution is somebody else's problem.
The deck is not the issue. The strategy is not the issue. The handoff is the issue. Strategy without execution is decoration. Execution without strategy is activity. The work has to happen in one place, with one team, with the same people who designed it. That is what The Sparked Group is.
What we do
Three services. Three products. One team.
We start with one useful workflow and build around the tools your team already has. The work splits across three services and three pieces of software we own and run ourselves.
AI automation. Connected workflows that move work forward: enquiry routing, account research, CRM hygiene, suppression, enrichment, scoring and alerting, built inside HubSpot, Salesforce or Attio rather than bolted on beside them. Permissions, approval steps and exception handling are agreed before anything goes live.
Internal apps. The tools a team needs and nobody sells: campaign planners, reporting dashboards, delivery portals, assistants that sit on top of the CRM. We prototype with the people who will use them, connect the approved systems, then support what we build.
Website and brand. Marketing sites and landing systems wired into the same engine, so the storefront matches the story. The site you are reading is one of the deliverables we ship.
Software. We build the tools we wish existed. Orbitable is the go-to-market command centre we run our own work on. ProofPin is how creative review should happen. HoopoeHQ brings client requests, progress, reviews and sign-off into one place.
Who we work with
Every size. Mid-market most of all.
We work with founders running lean teams, with mid-market companies of fifty to five hundred people, and sometimes with one department inside something much larger. The shape of the work is the same at every size: connect the systems, take out the manual step, and keep a person on the decisions that matter.
Most of our work sits in the mid-market, because that is where the problem bites hardest. Enough customers and history for the data to have gone quietly wrong. Enough ambition for the numbers to matter to a board or an investor. Not enough spare engineering time to fix either. Multi-brand groups, companies growing by acquisition, and teams whose reporting no longer agrees with the finance system.
We work directly, and we work through other agencies, building under their name for their clients. Sector matters less than the shape of the business: business to business, a real CRM with real history, and somebody who owns the number.
Principles
Six rules we work to.
The diagnosis is the deliverable.
The first call ends with a written diagnosis of where the engine is and what would compound first. The diagnosis is yours, whether we work together or not.
Strategy and execution belong to the same team.
The people who designed it are the people who ship it. No deck-and-run. No handoff to an implementation partner.
Foundation before agents.
Autonomous agents amplify whatever they run on. A bad CRM becomes a faster bad CRM. We build foundation first because nothing else compounds without it.
One operator on one number.
Marketing, sales, and customer success are moves in the same game, not three teams pretending to coordinate. One operator team, on one number, end to end.
What we publish, we run.
Every guide on this site describes work we have done. Every playbook has been pressure-tested. We do not write about things we have not run.
The storefront matches the story.
Design is part of how a B2B business sounds. We build the site, the brand, and the engine. Same standard. Same team.
What we have shipped
Real products. Working software. Published thinking.
Orbitable.ai
The go-to-market command centre we use to run our own engine. 52 agents across 10 specialist squads. MCP-native, so the agents are callable from the tools we already work in.
Software · LiveProofPin.app
Pin-based creative review. Reviewers comment exactly where feedback belongs. No sign-up, no email chains.
Software · Client deliveryHoopoeHQ
Client requests, progress, files, reviews and sign-off in a shared agency workspace.
Guide · PublishedRevenue Automation Playbook
Operator's reference for building a B2B revenue engine. Five phases, failure modes, realistic timeline.
Guide · PublishedAgentic Revenue Field Manual
What agentic revenue actually is. The four lanes it ships first, the guardrails, the 12-week plan to a production agent.
Blog · The SparkNotes on AI automation and revenue
Operator-written analysis, published on a weekday rhythm. Everything we write about is work we have run.
The founder
One name on the standup.
Joshua Harris
Founder · The Sparked Group
Joshua has spent a decade inside B2B revenue teams as an operator, not a consultant. He ships software (Orbitable, ProofPin, HoopoeHQ), runs the automation builds, and writes most of what gets published on this site. The first call you have with The Sparked Group is with him.
Want to know what to automate first?
Thirty-minute call, then a written diagnosis of where your systems are and what would pay back first. The diagnosis is yours either way.
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