JH

Founder · The Sparked Group · Based in Nottingham, UK

Joshua Harris

Writes most of what gets published on this site. Operator, not consultant.

Joshua Harris is the founder of The Sparked Group, a B2B operator group that designs, builds, and runs revenue engines. He has spent the last decade inside B2B revenue teams as an operator, not a consultant. The bias of his work is build-and-run, not design-and-hand-off.

He ships software (Orbitable, ProofPin, Sparked.fm), leads revenue automation builds for B2B clients, and writes most of the published work on this site. The first call you have with The Sparked Group is with him.

His thinking centres on four ideas. Strategy and execution belong to the same team. Foundation before agents. The bowtie funnel beats the funnel. The diagnosis is the deliverable.

What he covers

B2B Revenue Automation Agentic Revenue Fractional CMO leadership CRM as System of Record GTM Engineering Bowtie Funnel Founder Authority ABM NetSuite RevOps AI inside the team

Selected published work

Guide · 2026

The B2B Revenue Automation Playbook

Guide · 2026

The Agentic Revenue Field Manual

Guide · 2026

The Fractional CMO Playbook

Guide · 2026

The CRM as System of Record Handbook

Guide · 2026

The B2B GTM Engineering Guide

Blog · The Spark

The five phases of a real revenue engine

Blog · The Spark

What 'agentic revenue' actually means

Blog · The Spark

Why most CRMs become graveyards

All posts

The Spark · 20+ pieces

Software he has shipped

Product · Live

Orbitable.ai · AI-powered GTM command centre

Product · Live

ProofPin · Pin-based creative review

Product · Coming soon

Sparked.fm · Smart podcast matching

Want to talk?

If you are running a B2B business and you want a real revenue engine, book a call. The first conversation ends with a written diagnosis you keep, whether we work together or not.

Book a Revenue Engine Diagnosis →