How do you become the brand an AI recommends when a buyer asks it for options?
Buyers increasingly ask an AI assistant for recommendations before they ever visit a website. To be the name it gives, you need clear, factual, well-structured content that states who you help and how, published where these models learn from. This practice is often called GEO or AEO (generative or answer engine optimisation). Get named, and you enter the buyer's shortlist before any human search happens.
In this lesson you will learn
The recommendation moment has moved
Why models name some brands and not others
What good looks like, and how to judge it
This is lesson 3 of the Attract course in The Bowtie Academy, the free AI and revenue-automation school by The Sparked Group. The full lesson adds a plain-English walkthrough, a hands-on task on your own work, and a quick check, and it counts towards a verifiable certificate.
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